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The sex appeal of the automobile has been known for a long time, especially by men. Automobiles designed by men, built for men, driven mostly by men, men. Women weren’t really in the equation except when the car was referred to as a “family car”, the vehicle of choice for growing families, which we know is and was serious advertising bullshit. It wasn’t until the Ford Motor Company finally clued in with the introduction of their pony car, the Mustang, introduced in 1964 as a car for women and heavily marketed with slick and sexy advertising campaigns. A car that boasted simplicity, yet stylish, subtly powerful, and adored by many, women that is in the start.

Car appeal has always had people of all sexes in it’s grip. From the moment we first sit in a car we are groomed for the day of privilege we somehow believe we are entitled to, the day we get our driver’s license. That day when we can hop behind the wheel of an automobile and drive our family, friends, selves, and lovers to destinations of our choosing.

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According to Wikipedia, “Red is the colour of blood, rubies and strawberries. It is the colour of the wavelength of light from approximately 620–740 nm on the electromagnetic spectrum. Next to orange at the end of the visible spectrum, red is commonly associated with danger, sacrifice, passion, fire, beauty, blood, anger, Christmas, socialism, communism, and in China and many other cultures, with happiness.” Above all it’s exciting, sexy, and turns people on!

Red for all intense purposes attracts attention especially in the context of sex. From lipstick to lingerie, cars to fruit. Just think of (more…)