The sex appeal of the automobile has been known for a long time, especially by men. Automobiles designed by men, built for men, driven mostly by men, men. Women weren’t really in the equation except when the car was referred to as a “family car”, the vehicle of choice for growing families, which we know is and was serious advertising bullshit. It wasn’t until the Ford Motor Company finally clued in with the introduction of their pony car, the Mustang, introduced in 1964 as a car for women and heavily marketed with slick and sexy advertising campaigns. A car that boasted simplicity, yet stylish, subtly powerful, and adored by 
many, women that is in the start.
Car appeal has always had people of all sexes in it’s grip. From the moment we first sit in a car we are groomed for the day of privilege we somehow believe we are entitled to, the day we get our driver’s license. That day when we can hop behind the wheel of an automobile and drive our family, friends, selves, and lovers to destinations of our choosing.
